Positionings
A market reads a company through the people who speak for it. We find the position your firm is actually right about and carry it into the channels your buyers already read.
CREDON
We make energy infrastructure companies legible to the people who fund, trade and regulate them.
Credon is a communications firm for independent power producers (IPPs), developers and trading desks.
BUILT BY EXPERTS FROM
What we do
We support energy infrastructure companies in their positioning, coalition build-up and announcement distribution.
Coalitions
Some arguments are too large for one company to make alone. We find who else benefits from the same case and turn a shared interest into a joint position with more than one name.
Announcements
Most announcements are written for the company, not the reader. We decide what is genuinely news, frame it for the desks that price it, and place it in one coordinated move.
HOW A MANDATE RUNS
What happens in week one, month one, quarter one.
- Step 1 of 3.
WEEK 1
Onboarding
Develop understanding for your business model and brand. Jointly develop positioning, coalition and announcement targets.
- Step 2 of 3.
MONTH 1
Fixed setup
Completion of PR concept, including KPI benchmarks to monitor the effectiveness of the communication.
- Step 3 of 3.
QUARTER 1
The record
Positioning, coalitions and announcements, filed and measured. Quarterly benchmarking of current communication efforts, including revisiting strategy.
SELECTED MEDIA
Where we place our clients.
MEDIADescriptionFORMAT
European energy and commodities price reporting and market intelligence.FORMATNewswire
German-language energy industry news and market information.FORMATNewswire
German magazine for renewable energy and the energy transition.FORMATTrade press
German trade publication covering renewable energy markets and policy.FORMATTrade press
Leading German business and financial daily newspaper.FORMATNewspaper
Global battery energy storage industry news and analysis.FORMATTrade press
Global photovoltaics and renewable energy industry news.FORMATTrade press
Podcast on the transformation of the energy sector.FORMATPodcastREFERENCES
What our partners say about us.
EngelhartPower Trading & Optimization
[Placeholder] They understood our asset strategy faster than any agency we spoke to, and the first placements reflected that.
Kai BeckerHead of BESS & Renewables Origination, Engelhart
THE FOUNDERS
Two founders that build leading energy infrastructure companies.
Maximilian Hüls
Founder & Managing Partner
Maximilian specialises in the development dynamics of European energy infrastructure: grid access, permitting, offtake and the sequence in which a site becomes a project. Previously Founding Chief of Staff at 8Energies; founder and host of BESSt of BESS; MSc Energy Systems, University of Oxford.
- ex 8Energies CoS
- Oxford MSc
- Host of BESSt of BESS
Victor Bruognolo
Founder & Managing Partner
Victor specialises in the commercialisation of flexibility assets and the capital environment behind them: what investors, lenders and offtakers require before they commit and how the funding ecosystem evolves over time. Previously Strategic Growth Officer at terralayr; MSc Chemistry, University of Münster.
- ex terralayr SGO
- University of Münster MSc